Meet Our Team
Olivia Clemente
Executive Director
Olivia Clemente has served as Executive Director of the Downtown Troy Business Improvement District (BID) since February 2022, after joining the organization in April 2021. Over the past four years, she has led the transformation of Downtown Troy into a vibrant, experience-driven destination through strategic programming, partnerships, and marketing initiatives.
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Under her leadership, the BID has significantly expanded its event portfolio, revitalizing signature events such as Riverfest, Rockin’ on the River, Pig Out, and Chowderfest, while launching new, high-impact activations including the Hot Chocolate Stroll, Pride Night Out, and enhanced Troy Night Out programming. These efforts have driven increased foot traffic, tourism, and measurable growth for local businesses.
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Olivia has also strengthened the BID’s financial sustainability, successfully advancing the first assessment increase since the organization’s founding in 2008 and significantly growing sponsorship revenue to expand programming and district-wide initiatives.
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Her work is centered on supporting the small business community and strengthening Downtown Troy’s identity as a regional destination. She has secured major grant funding, including support from New York State, and built strong partnerships to advance initiatives in beautification, public space activation, and economic development.
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She holds a Bachelor of Arts in Communication and History from Manhattan College.
Favorite Downtown Shop:
Sawtooth Jewelry
Favorite Downtown Stop:
The Ruck
Favorite Downtown Shop:
Yellow Lab Vintage
Favorite Downtown Stop:
Whiskey Pickle
Rosetta Annino
Marketing Manager
Rosetta Annino joined the Downtown Troy Business Improvement District in June 2026 as their new Marketing Manager, bringing over eight years of experience in creative direction, graphic design, and digital marketing.
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Rosetta has built her career in creative leadership, overseeing full brand ecosystems for a range of clients and organizations — which provided her with a solid mix of big-picture strategy and hands-on, in-house experience.
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Her background spans multi-channel marketing strategy, including Google and Meta advertising, email campaigns, and social media, as well as print production and quality control; giving her a well-rounded skill set across both the creative and technical sides of marketing.
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As a longtime Troy resident, Rosetta's focus at the BID is to strengthen Downtown Troy's brand, support local businesses, and bring fresh energy to the district's marketing and storytelling.