Visit Downtown Troy Group

Great question — this is exactly what separates a good mobile experience from a frustrating one. For me, it comes down to three things: fast loading (even on weaker connections), navigation that doesn't make you think, and layouts that adapt properly instead of just shrinking desktop content. A lot of businesses focus purely on how a site looks on mobile but skip the interaction side things like tap target sizing, form usability, and how quickly someone can complete an action. That's usually where the real drop-off happens. Whenever we work on web app design, this is the part we spend the most time on, because a site can look great and still feel clunky to actually use on a phone.