Visit Downtown Troy Group

I’ve been trying to figure out whether it actually makes sense to run paid ads (mostly Google + Meta, maybe later TikTok) at the same time as doing SEO and content. I keep seeing different opinions: some say it accelerates results, others claim it only burns budget if your organic foundation isn’t strong enough. Has anyone here tested a mixed approach long-term? Curious how it played out in real business situations, not just in theory.